Tianya.cn plans to change its structure and add in SNS service featured with social network, online games and e-commerce, a move aiming to profit more, according to its president iong Ming on Wednesday.
As a leading online community featured with news comments and heated social topics, Tianya will start its restructure in March, 2009.
Tianya President Xiong Ming gave the remark while interviewed by Sohu IT, a news portal in China. Xiong said Tianya wants to become a portal-like website with SNS service, games and even some online e-commerce system. But he didn't give details about the exact timetable.
Tianya, founded in March of 1999, is famous in China for its much renowned news community, which provides a place for grassroot web users and elite users to discuss some sensitive and heated topics, ranging from fake tiger photos, hot web novels to some controversial topics happening in current China.
The regular web users all know that if you want to get attention in China's websites you can leave your words either on Tianya or on Mop.com, which is another famous online community.
But after ten years Tianya still struggles for a proper business model. Tianya began to have commercialized service in 2005 but its online advertising can't gain more customers because of its diversified users.
Many Tianya users expressed their concerns about the restructure. They said the move may change Tianya and the active users may leave the site to find new place.
Xiong Ming refuted the rumor and stressed that Tianya will remain its news feature while enhance its SNS service. But he did not give detailed explanation.
Sohu IT says the move indicated that Tianya changes to a likely profitable business model amid unstable economic situation around China. Some other people predicted a personnel reshuffle inside Tianya.
网易邮箱，中国第一大电子邮件服务商
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