Mobile phone identification motion draws discussion

The news that gov't is discussing the feasibility of mobile phone identification policy becomes a hot topic on the Internet communities on Thursday.

Tang Zhenye, a member of Political Consultative Conference of Guangdong Province, first proposed the motion when his friends suffered loss of short message fraud and were fed up with harassment of garbage short messages. His motion said that the mobile phone identification system could handle the problem of short messages, especially the garbage short messages.

In response to his motion, the Guangdong Bureau of Communication Management said the Ministry of Industry and Information Technology had drafted the regulations of real name registration system with Ministry of Public Security and State Council Information Office. The regulations are pending the approval of State Council.

According to a survey mentioned by CNR.cn, 80 percent of the mobile phone users support the motion. 60 percent of users think the system will be useful in stopping message frauds and garbage messages thought false ID cards may become another crime source as the system goes. But many people gave their doubts about the authority and correctness of the survey in the comments following the news.

Mobile phone users are also concerned about how to guarantee their privacy right of identification when they give their personal information to the telecommunication SPs(service providers). On March 15, 2008 Focus Media Wireless were exposed by the CCTV to send millions of garbage short messages everyday, neglecting the social responsiblity of a listed company. The shocking news resulted in the collapse of the company and public's nonconfidence in SPs.

81.9 percent of mobile phone users agreed that it's a better way to deal with garbage messages if we could specify and clarify the responsibility and obligation of SPs.

China's high roaming charge is widely complained of by users, which serves a reason for people not to support the identification system.

When mobile phone users travel to other places. the identification registration will increase the cost of travellers and bring inconvenience.

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网易全新推出企业邮箱

A Recall of Mr. Han

It's no surprising Wuhan University beccomes one of the most searched words when the distinguished law professor Han Depei died.

I actually have never seen Mr. Han when I was studying in the university. Once when I tried to climb over the Luojia Hill to catch a morning class I heard one of my classmates said Mr. Han lived on the hill. He pointed to a small building on the hill, then told me some anecdotes of Han.

Mr. Han's profound knowledge and noble personality earned him wide respect. My senior classmate happened to achieve his doctorate in the Law School. When he mentioned Mr. Han, the respect just appeared on his face.

The unexpected news that Han died at 99 stroke all alumni. I just wrote this to commemorate him. Long live the spirit of Wuhan University.

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业务订单流失怎么办？

火箭与湖人——注定走上恩怨录

休斯顿丰田中心沸腾了，这次，无关于姚明。火箭队的超级替补们砍瓜切菜般的99-87把湖人斩于马下，丝毫没给他们留任何面子。

在赛后，"总统"巴蒂尔在他的博客中写道"当我们坐在板凳上的受伤球员年薪加起来超过4000万时，我们仍然取胜了"。火箭队或许可以套用一句老话来说"永远不要低估一颗总冠军的心"，然而巴蒂尔的这番话，用我的同事的话说，都可以做odd的头条了。

不管是出于调侃还是出于一种荣耀感，巴蒂尔和布鲁克斯作为火箭取胜的两架发动机足以让对手科比感到汗颜，同时，坐不住的还有姚明和麦蒂。

如果说姚明的受伤是无奈，他的勇气多少还挽回了一些颜面，那么麦蒂在沦为看客之余，他只能想想自己最初的决定，同时，回到家中向隅而泣。

大家都说"哀兵必胜"，或者说"光脚的不如穿鞋的"，但是火箭不但是赢在了心态上，火箭打出了真正的普林斯顿战术，突破分球，华丽的三分，华丽的扣篮，强硬的防守，火箭没有了姚明，所以加索尔拿到三十分，但是湖人反而失去了斗志。他们的外线投篮变得无所适从。

如果下一场奥多姆无法上场，而拜纳姆又无法发挥自己的水平，单凭现在的火箭和湖人，火箭仍然有机会。火箭的机会仍然是速度和战术的执行，如果第四场比赛布鲁克斯是超水平发挥，那么，第五场比赛，阿泰一定要保持清醒，因为，清醒的阿泰将会是湖人的噩梦。

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穿越地震带 纪念汶川地震一周年

Nanking, Nanking! -- a distorted

A quite controversial movie Nanking!Nanking! is currently becoming a hot topic on Chinese Internet communities. Though some netizens give their applause to the movie, some disagree with the director Lu Chuan's way of shooting the Nanking Massacre.

Lu Chuan's movie presents two points different from the previous Nanking movies. He shows Chinese people resisting aggression in Nanjing and provides the issue with the perspective of a Japanese soldier.

The latter is the very point that is disputed on the Internet. "Undoubtedly every human being has a side of humanity but not in the massacre. How could that Japanese soldier, as a member of the army, be so sober while his army are fighting and killing people? I see no clues for his psychological change though there is his love affair with a Japanses prostitute and his love toward his people." Cui Weiping, a professor in Beijing Film Academy, argued on Newspaper Economic Observer.

Professor Cui's opinion is quite representative. Many people don't think Japanese soldiers still have a humane thought during the astonishing Massacre. When all the soldiers became animals, raped Chinese women and killed children and the civilians, it's not only war killing but Genocide!

While Lu Chuan's efforts in restoring the historical facts should be praised, his film still lacks power of persuasion. That's the lesson he should draw from the movie.

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穿越地震带 纪念汶川地震一周年

Dirty Lakers win series game two

Finally Los Angeles Lakers won the second game 111-98 in NBA western conference semifinal playoff game with their garbage words, flagrant gestures and the help of referees on Thursday.

Kobe Bryant contributed 40 points and a good few of flagrant gestures to the victory of his team. Yao Ming only got 12 points, 10 rebounds due to a trap of fouls. The game was wild and bloody. Fisher and Ron Artest were both ejected out of the game.

Fisher tentatively elbowed Luis Scola who fell on the court heavily. Before that, Scola had a garbage talk with Luke Walton and they were immediately barred by the referees. That may be the direct cause of the conflict. Actually the tense situation was through the whole game process since Lakers lost to Rockets in the first game. When Bryant and Artest tried fighting for a better place Artest pressed Bryant and Bryant elbowed his counterpart's throat. Then a foul by Artest was called by the referee and Artest was enraged and ejected due to his argument.

That served as the key parts of the story. TNT briefed the game from the beginning to its ending like a Hollywood movie. Determination, Aggression, Blood, defense and offense, brothers and foes, all kinds of scenes were staged in the Staples Center.

When the buzzer called the game, everything is over except for the lingering shouts and slambang. Let's wait and see in Houston on May 9.

Netbook+3G=未来

Netbook的如火如荼至少证明了一件事：用户并不都是盲目升级硬件的发烧友，本着够用和方便的原则，这是PC发展的初衷也是终极目的。而3G的发展为通信业与PC的未来融合和边界的模糊化提供了无限可能。

Netbook如果有了通信功能，或者支持3G的手机有了相对强大的计算功能，那么他们还有什么不同？答案是他们本质上是相同的，这就是在移动PC的便携性上加上通信模块后出现的未来产品。

英特尔Atom和高通Snapdragon的竞争本质上来说就是对未来产业布局的竞争，每一步的发展都可能创造历史。从硬件上来说，这种发展是正常的，华硕开创了笔记本和手机的中间蓝海，进而打破了PC与通信产业的平衡。无论是手机的智能化还是电脑的移动通讯化，这都是殊途同归的必然，因为使用手机的用户同样使用电脑，而用户自然希望能有一机多能的产品。

从软件环境和网络来说，3G的网络发展和云计算以及在线软件解决方案，将解决Netbook机器配置无法满足的高性能运算问题。

无论从硬件还是软件来说，这种融合正是一种大的趋势。从世界范围来说，语言和地区造成的横沟在网络时代得到了解决。语言的障碍最早是从英语成为强势语言开始的，随着计算机的发展，英语的地位由于美国的计算机领先技术得到了强化。从而，世界实际上都在使用一种语言，计算机语言。这种全球化的结果，是通过技术手段得到实现的。

伴随着语言的融合，文化的融合正在消灭全球文化的多样性。这同样是由于网络内容的整合。

在网络的世界里面，用户交流的方式也正在出现融合。无论是全球的部落化还是全球的社区化，其实都是facebook化。我们都是同一个网络的用户，我们在同一个网络中实现分享的目标。我们从单纯的bbs，IRC，flickr式照片分享网站，youtube式的视频分享网站和交友聊天网站慢慢转移到能够完成所有行为的facebook。

google的聚合让所有的门户网站感到黯然失色，新闻媒体更是一不小心成为了google news的注脚。默多克花了巨额的财富购买的媒体产业在一觉醒来后发现原来是为他人做嫁衣。而社交网站的崛起让所有的巨头们失色，从twitter寻找新闻联络人，获得最新的现场消息，从facebook的个人主页（也可以称做日志或博客）发现公民个人新闻的新时代舆论领袖，旧的格局和传统仿佛一夜间成为了原始人的图腾，只能进入博物馆。

我曾就考虑过3G的用处，排除市场和价格的因素，单纯从技术角度来讲这是毋庸置疑的进步。然而事实上并非如此，这里不多赘述，另文探讨。

Blazers may have better chance than Rockets

The Houston Rockets finally cut its own throat by losing to the Dallas Mavericks 95-84 in Dallas on Thursday night. The Rockets, finally ranking fifth in western conference, will face the Portland Trail Blazers on April 19 without their home advantage.
It's still a chance for the Rockets, but the point is whether they could take it.
For the Rockets, team play is the word we often refer to. Yao is a big paint scorer and a good passer but their guards are not good enough to make chances.
Brooks (0) is fast but he often ignores the BIG man in his team. Lowry(7) is physically stronger and stable but his talent as a guard is just common in the fierce west. Ron Artest and Louis Scola'll shoulder the responsibility to cope with the tough game ahead. I just pray Artest is OK in court and will not get pissed off by the Trail Blazers.
The Blazers has some talented players like Brandon Roy(7) and LaMarcus Aldridge(12) who will make troubles for the Rockets. The past games show it is really hard for Yao to defense Aldridge who has various offense skills and is a good shooter. Surely, you don't forget Roy, the man who shot at the buzzer to finish the Rockets on Nov. 7, 2008.
If Yao was confined by the Blazers while the other players could not score and play tough, the Rockets will lose undoubtedly. Do not forget, the Blazers have four centers, namely, Raef LaFrentz, Joel Przybilla, Greg Oden and LaMarcus Aldridge. They are energetic and strong, and they will struggle to win paint advantage though Yao is regared as the second best center in the NBA conference.
Von Wafer is a surprise player for the Rockets but he has no playoff experience which is proved to be important for every team.
Which team will go further ? the young and energetic Blazers or the coordinated and hard-working Rockets ? I appreciate the Blazers though I like the Rockets. I think the Blazers may overturn the Rockets to advance to the second round of the playoffs.

北京的南锣鼓巷

初来乍到的时候跟朋友去后海闲逛。看到一长串三轮脚踏车，从后海的隔门那里鱼贯而出，车篷的下挂的铃铛“叮当”作响，提示着我们给他们让道。有一个穿老北京布鞋的领骑大声吆喝着，“借光，借光！”

其时，我问朋友他们这是去哪里，朋友答，胡同游。

在我的印象中，胡同是司空见惯的事情，正如天天吃饭使用的筷子，我是绝对不会去追究它的来源的。胡同？这有什么好看的，还不是千篇一律，或许只是用来糊弄一下好奇的外国人罢了，那正是我当时的印象。

北京的胡同之多超过了我的预想，据不完全统计北京的胡同有4000条之多。而胡同的命名也同样五花八门，其中就有一条叫做南锣鼓巷。巷，其实是胡同的别名，正如上海人把胡同叫做“弄”一样。




南锣鼓巷正如北京人的穿着一样，毫不起眼。即使是在西城区繁华的西单商场，你也很难看到比较个性和另类的衣服。灰色，黑色和洋红色似乎从来就是北京大多数人的最爱。虽然商场中的一套套衣服都价值不菲，然而却很难让我有购买的丝毫冲动。这种不起眼给我的感觉是，似乎随便一套衣服搁在青砖建成的胡同里面都有隐形的特效。

南锣鼓巷一眼看去跟北京的其他胡同没有什么区别，青砖的灰黑色似乎沉淀了历史的尘埃，很少让你有一种拂去尘土探索过往的冲动。从胡同口进去时看到的烤地瓜炉车，到三三两两踟蹰其间的行人，这个胡同跟我老家的小街道并没有多大的区别。

旧时的人们一般倚水而居，图的是取水生活得便利。根据水井的分布，星罗棋布的胡同罗列开来，形成了北京的众多胡同阵。说胡同是个阵势一点都不过分，从西四的众多条胡同一路走去，让人有种应接不暇的紧迫感，从一条到八条，简单的数字罗列后面是每条胡同后面众多的胡同人家。如果你期望南锣鼓巷里面有锣鼓那么你的期望基本能够实现，起码我去的时候是这样。

然而南锣鼓巷之得名根本上与锣鼓没有关系。作为明清时期的“富人区”，南锣鼓巷原来是一个中间高南北地的格局，看起来就像一个驼背的人，于是明朝时的名称是罗锅巷，在清朝乾隆15年的时候从谐音改名锣鼓巷，一直沿用而来。拥有完整的里坊式布局和两边完整的各八条深有来历的胡同，南锣鼓巷可以算是胡同文化的汇聚地之一。随便一块青砖恐怕都沉浸了几百年的历史，等待着每一个探访者发现他们背后不同的故事。

不同于喧闹的什刹海和熙攘的三里屯，南锣鼓巷上众多的小店和酒吧颇有闹中取静的感觉。

在这个名字叫做一朵一果的小店，货架上摆满的是众多的手工相册。相册跟798或者后海贩卖的并没有很大的区别。浸染了历史的故黄色是这些相册的主色调，封面上几个非常朴实的剪纸样式的胖娃娃抿嘴而笑。在架子上随处可见顾客留下的便签条，讲述着他们和这个小店的邂逅和故事。我跟老板攀谈起来，伊只是一个20出头的小伙子，有着与年龄不太相符的成熟和世故。他抱怨着生意的艰辛和房租的高昂，言谈似乎延续了明清时期市井的讨价还价。在我表达了对他这种生意文化韵味的羡慕之后，他表示，他只是希望这能成为一个吸引顾客的方法。看来跟我的想法大相径庭。

沿着南锣鼓巷从北走到南，可以遇到众多的旅游者，其中尤其以外国游客和年轻人居多。依靠电视等众多媒体的广告效应，南锣鼓巷已经成为一个旅游产业新的淘金地。而慕名而来的游客大多其实并不了解这些胡同里面曾经住过的众多达官显贵和历史故事。

点一个百威，与同好闲话家常，或者带着电脑于享受着上网；这里的我们只是带着一种明显浮躁的猎奇心甘愿与众多的游客一起成为这里的一个风景。

纠结

因为72pines被封了，我的博客暂时消失了。正如自己养大的孩子，突然消失的那段时间让我难受的抓耳挠腮，浑身不自在。

码字其实并不是一件特别惬意的事情，然而这于我却似乎成了一个习惯。似乎写下的文字能够在某种意义上证明你还存在着，还在思考，还在纠结的生活着，而不仅仅是活着。

伴随着豆瓣的解散小组风潮，许多好玩的小组消失了，而其实我本身并没有想到豆瓣对我意味着什么，曾经很喜欢豆瓣的推荐，然而现在每天看到豆瓣的推荐都让我感觉到机器推荐的那种愚不可及。导致我几乎懒得去更新我曾经阅读过或者想要阅读的书评。而对于电影更是如此，在商业电影每天几部上映的今天，对每一部写一部影评显得那么的不可能和无病呻吟。到了现在我几乎很少能提起写博客的兴趣了。

日子就在奔波中逐渐消逝，而自己的爱好还是停留在计划上面。工作也无非如此，生活也无非如此，如果非要问有什么不同的话那就是时间和心境不同了。朋友们都忙于自己的事情，聚会的时间间隔变成了一个递加的数列。有朋友结婚了，有人跳槽了，有人还是那样，其实也不同了吧。朋友似乎只是手机中的电话号码还有msn或者qq上面的哪个代号，看着他们亮起和暗淡下来。而实际上我们相聚的日子是那么的屈指可数。

想象中要畅谈的众多话题都随着时间而慢慢淡下来，他们都恋爱了，他们都工作着，他们都忙碌着。北京的四月马上就到了。庭院里面有一株桃花开得灿烂无比，以至于月色下看上去那么的不真实，有点像校园里面不变的樱花。就在这个春暖花开的日子，让我们来春游吧。

Career planning in eyes of Gao Yaoqun and Tang Jun

Job hunting becomes very difficult when new graduates find them facing
a once-in-a-century financial crisis. Nevertheless, you need to earn
your own bread and make a living. Gao Yaoqun and Tang Jun give their
different explanations for career planning.

Gao Yaoqun, current president of Autodesk and former president of
Microsoft in broader China, highlights the choices of trade and boss.
However, Tang Jun, former president of Shanda Entertainment -- a top
Chinese online gaming company listed on Nasdaq exchange, puts
constructive advice and action and effective communication methods as
the top priorities.

Changyou, sohu's game company, plans IPO

Changyou Company(Changyou.com), the subsidiary game company of Sohu
Inc., will release its prospectus in two days and chooses Nasdaq as
its listing destination. The company plans to begin "road show" in
several days and its IPO price ranges from $12 to $16, according to a
reliable source.

A reliable source said Changyou will hold its road show first in Hong
Kong, then in Europe and at last in the United States in about two
weeks. Sohu's CEO Charles Zhang will not attend the road shows but he
may ring the bell when Changyou begins its IPO at Nasdaq.

Earlier on March Sohu handed over 10-K files to U.S. Securities and
Exchange Commission and according to the files 17.7 percent of
Changyou shares will be distributed to its staff, among which Wang
Tao, the person in charge of the game company, will individually get
15 percent of the shares.

With his team Wang Tao developed "Tianlongbabu," a game propping up
Sohu's profits in the fourth quarter of 2008.

Sohu's game sector was founded in 2002. At the beginning Sohu tried
the role of agents for two online game "Knights Online" in February,
2003 and "Swords" in 2004. After several years Sohu established its
own company -- Changyou and began its research and development of new
online games.

Olympic venues in post-olympic times

The Olympic Green is undoubtedly one of the inevitable sightseeing
places in Beijing, even six monthes after the Olympic Games. But the
projected profit-making events don't seem going so smoothly.

"Ready? One, two, three!" With a crisp sound of shutter a tourist took
a photo against the background of Bird's Nest.

Even though it's windy and sandy on the very day some tourists still
swarm to the place, visiting the spectacular diamond tower, unique
Water Cube and steel-made Bird's Nest. For those who don't participate
the one-hundred year dream of the Olympics at the very place in
August, 2008, they want to have an impression.

Contrary to the other stuffed subways, Olympic subway line 8 is much
comfortable, and people are easy to find empty seats. Stepping out of
one of the exits in Olympic Green Station, passengers are just in the
sinking garden of the Olympic Green, which is designed with
traditional Chinese elements, such as hutong, drums, bronze chimes,
bamboos, stone tables and stools.

Tourists need not pay for an outside sightseeing of these gorgeous
construction, and currently there are no business sectors inside. Some
projected events are still under construction after six months. It is
still a concern about how to make profits using these construction.

A report said the other day that Adidas will get the naming right of
the National Stadium--Bird's Nest by paying some sum of money.
Nevertheless, it's a well-known problem that how to make full use of
the sports venues after the game.

After saying goodbye to throngs of Olympic athletes and audiences
Bird's Nest now rests itself in the northern Beijing, tasting its ever
glory and present loneliness.

Shi Yuzhu's wealth contracts 26%, says Hurun Rich List

The CEO of ZTGame Shi Yuzhu, a big shot in China's online game market, witnesses his wealth contracting 26 percent in the past year amid the world wide financial woes, according to the 2008 Hurun Rich List released on March 12.
Ranked as the tenth one on 2008 Hurun Rich List, Shi Yuzhu is also the only pick from online game business, which again puts him in the spotlight of media.
As one of the most famous private entrepreneurs in China, Shi is well known for his ups and downs in his career.
After a sudden success in founding Giant Group in 1998, Shi went bankrupt due to a shortage of capital in seting up Giant building. However, he miraculously paid back his debt, and again achieved great success in selling health products.
Now he turns to online game business and gets an instant success with a much controversial and localized business model. ZTGame, a listed company on US Nasdaq, makes rapid progress with Shi's powerful management.
With a very localized view of China's market, Shi seems to know well the Chinese people and local markets.
ZTGame introduced a totally different model of online game business, and occupies large share of the market in a short term, which makes Shi a billionaire in U.S. dollars very soon.(more)

360buy.com to establish express company

Jingdong Company, a renowned B2C platform(360buy.com)in China, will
invest 20 million yuan (about 3 million U.S. dollars) to found an
express company, according to media reports on Thursday.

The new express company, temporarily named as "Shanghai Yuanmai
Express Company", will be established in Shanghai, and sets branches
in several major cities, including Suzhou, Hangzhou, Tianjin,
Shenzhen, Nanjing, Wuxi, Ningbo. The company is currently offering a
reward for a better name, which should not be related to Chinese
character "Jingdong".

Jingdong Company, established in June. 18, 1998 by Liu Qiangdong,
boasts itself as the biggest online B2C company selling "3C products,"
namely computer, communication and consumer electronic products.

After a $21 million capital raising in Jan. 2009, the company aims to
improve its service and prepares for going public.

Logistics is regarded as the most important link in the B2C business
chain at present. China does not have very capable and competent
express companies as Sun Wenhai, a copartner of GGV,
said,"this(express) is really a headache" for B2C. It explains the
reason why Jingdong wants to establish an express company.

The name strategy leaves analysts imagination that whether the new
express company may also serve other B2C companies. It may be
Jingdong's new strategy and create a profit-making point. However an
insider of Jingdong denied the saying and said the express company
only serves the mother company.

Kaixin001 finishes its 2nd round of $20 mln capital raising

Kaixin001.com, a Facebook-like SNS platform in China, has just finished its second round of $20 million capital raising, according to media reports on Wednesday.

Kaixin001.com is a website resembling Facebook and becomes suddenly popular among office workers. With a slogan "the power of boredom", Kaixin gains more and more web users.

Kaixin got its first round of VC capital in Sept. 2008 and that was about 4 or 5 million U.S. dollars provided by VC Nothern Light.

People seem enjoying the time-killing programs and they even rise from their beds at late night to move their cars from one parking lot to another, a game also copied from Facebook.

Analysts at first did not regard the website as a profit-making site since its rival copied totally the site and used the domain name kaixin.com. But some VC still believe the team led by its president Cheng Binghao.

President Chen did not make a comment on the capital raising.

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网易邮箱，中国第一大电子邮件服务商

Tianya.cn plans to build SNS business model with new face

Tianya.cn plans to change its structure and add in SNS service featured with social network, online games and e-commerce, a move aiming to profit more, according to its president iong Ming on Wednesday.

 

As a leading online community featured with news comments and heated social topics, Tianya will start its restructure in March, 2009.

 

Tianya President Xiong Ming gave the remark while interviewed by Sohu IT, a news portal in China. Xiong said Tianya wants to become a portal-like website with SNS service, games and even some online e-commerce system. But he didn't give details about the exact timetable.

 

Tianya, founded in March of 1999,  is famous in China for its much renowned news community, which provides a place for grassroot web users and elite users to discuss some sensitive and heated topics, ranging from fake tiger photos, hot web novels to some controversial topics happening in current China.

The regular web users all know that if you want to get attention in China's websites you can leave your words either on Tianya or on Mop.com, which is another famous online community.

 

But after ten years Tianya still struggles for a proper business model. Tianya began to have commercialized service in 2005 but its online advertising can't gain more customers because of its diversified users.

 

Many Tianya users expressed their concerns about the restructure. They said the move may change Tianya and the active users may leave the site to find new place.

 

Xiong Ming refuted the rumor and stressed that Tianya will remain its news feature while enhance its SNS service. But he did not give detailed explanation.

 

Sohu IT says the move indicated that Tianya changes to a likely profitable business model amid unstable economic situation around China. Some other people predicted a personnel reshuffle inside Tianya.

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网易邮箱，中国第一大电子邮件服务商

Netease hopes to restore glory of portal

Netease directs its attention to once familiar model-- web portal and online advertising in a new move, aiming to restore the glory of news-based model and find another profit pillar besides online games.

Yang Bin, the newly named Vice President, will be in charge of content and marketing concerning news and online ad, which is a sign of Netease's return to its portal business.

It's not simply "private reasons" for the resignation of its Chief Operating Officer Dong Ruibao. Dong's leave is the result of poor performance in its content construction and online advertising. Once conferred on the power to build its news and information content, Dong was the choice of Ding Lei, the CEO of Netease Co. But as a result Netease didn't see a large growth in its ad business, and Netease is facing a growing gap with its once rivals Sina and Sohu.

Boasting as one of the top three web portals in China, Netease was just the third in the list. When it faced a dilemma in the so-called "winter of IT" in 2000, Netease began to develop its game sector, which lifts the company and shows good performance even encountering financial woes.

Also at that time the company began to slash its content department with several departments closed. Today when it is deeply in the red sea of online games, it suddenly finds the value of online advertising.

Affected by its community culture and unbridled freedom in news entertainment, Netease's news never become serious and professional. It's the company that is eager to cover every details in the fake tiger photo scandal, which did attact a lot of eyeballs and page views. After that, Netease is not a news portal but basically an entertainment site. The web users of Netease are engaged in Kuso, self-satisfaction and Mo lei tau way of abreaction.

The news portal business of Netease becomes nothing important with poor ad performance. As Sina and Sohu dug deeper in news content, Netease is no more a competent rival. More companies join the news business and newcomer QQ poised a threat to the growing market. Netease is not a legend any more in this sector just like ever Tom.com.

视频广告

 

 视频广告的形式和格式一直各不相同。

现在一般youtube或者hulu等视频网站主要采用前置式广告，也就是在视频播放以前先播放一段广告，并且限制快进键来拒绝ad-skipping的行为。
一般情况下，因为只有一条广告出现在一个视频前面，所以这条广告并不会形成对用户的困扰，而且这种广告的效果（recall）还不错。只是如果视频本身比较短，那么广告本身就会对用户形成一种障碍。试想谁会在看完15秒的广告后再来看一个不到十秒的视频？

视频的广告无论出现在视频的前面或者中间或后面，根本来说都是广告位置的不同，实践上来说，个人更喜欢前面的广告，而不喜欢中间的广告，视频两侧的广告传播效果就更差了。而类似ku6在播放过程中在视频底部插广告的形式是影响用户体验的行为，个人不推荐。

就在大家还在为这个问题争论不休的时候，ABC的研究说用户可以接受在视频中插播两倍于现在的广告，也就是说，在视频前有两条或更多广告。这个研究还有待确认，不过，广告增多无疑会影响效果传播。而其他的视频网站是否会根据这个研究来跟进自己的广告形式还有待于观望。

说完广告，视频网站的盈利模式仍然是个问题，单纯靠广告来运营肯定不是个好出路。youtube开始直接签约好莱坞艺人也许是个不错的尝试。

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网易邮箱，中国第一大电子邮件服务商

2008年过去了，2009年开始了

2008年跌跌撞撞的过去了，2009年牛气冲天开始了。